Position Title: Field Sales and Marketing Coordinator

Company: JOYRide – Local Transportation & Hospitality Service
Location: Michigan City, Indiana

Position Overview:

At JOYRide, we’re more than just a ride—we’re a movement of joy, connection, and community engagement. That energy doesn’t stop at our trikes—it intentionally spills into the community through our Insider’s Guide and Events Calendar, and that’s where YOU come in.

We’re looking for a Field Sales and Marketing Coordinator who will be the voice and face of JOYRide across Michigan City. This role blends marketing, relationship-building, and community outreach to amplify JOYRide’s presence with the local community.

You’ll play a key role in growing brand visibility, strengthening local partnerships, and bringing the Insider’s Guide and Events Calendar to life. If you love discovering cool events, connecting with small business owners, and spreading joyful energy, this role was made for you!

Purpose of the Role:

To increase visibility of JOYRide by distributing marketing materials, building relationships with local businesses, and driving engagement with the Michigan City Insider’s Guide and Calendar of Events—a JOYRide initiative to celebrate and connect the best of Michigan City.

Key Responsibilities:

Maintain & Promote the Insider’s Calendar of Events

    • Keep the digital calendar current by tracking events from local businesses, venues, and organizations.
    • Research and follow local businesses via social media, chamber announcements, and online calendars to identify new events.
    • Add events to the calendar and proactively reach out to businesses to make them aware of the free opportunity to be featured.
    • Use JOYRide’s engagement process to promote the calendar and increase readership and participation.

Distribute and Promote the Insider’s Guide

    • Visit local businesses, hotels, and visitor hubs to distribute print copies of the Insider’s Guide.
    • Promote the guide in person and online by highlighting its value to the community.
    • Collect basic business information for future ad sales and promotional follow-ups.

 General Promotion of JOYRide

    • While distributing materials, engage with business owners and staff—not just drop-offs, but meaningful conversations.
    • Share JOYRide’s mission with enthusiasm, highlighting how we bring joy, fun, and foot traffic to local businesses.
    • Be a visible and vocal brand ambassador, answering questions, sparking curiosity, and encouraging partnerships.

What We’re Looking For:

✔ A people-person with a positive, outgoing personality
✔ Comfortable walking into local businesses and starting genuine conversations
✔ Organized and detail-oriented to track outreach and follow-ups
✔ Proactive, resourceful, and enthusiastic about local discovery
✔ Strong communicator who can clearly share the JOYRide mission
✔ Tech-savvy with the ability to manage the digital calendar and directory

Requirements:

  • Experience in sales, marketing, hospitality, or tourism
  • Familiarity (online and in person) with Michigan City’s local business scene is a plus
  • Strong communication and organizational skills—you’re not shy about striking up a conversation
  • Reliable transportation and ability to work independently, including visits to the JOYRide home base
  • Availability on weekdays, with occasional weekends for seasonal outreach

Why You’ll Love It:

  • Be part of a joyful, mission-driven company
  • Enjoy flexible hours and independent fieldwork
  • Grow your skills in marketing, outreach, and relationship-building
  • Be a connector in your community—and have fun doing it!

Apply now by emailing your resume and a brief introduction to smile@joyridemc.com or fill out an application here.

Let’s bring joy to Michigan City—one event, one conversation, one ride at a time.